Tradies in hi-vis talking on a building site at dusk

About Sammy AI

Started by a tradie who couldn’t get the quotes out fast enough.

Sammy is an AI quoting app for tradies, launched in Melbourne in January 2026. It was started by Krishna Pryor, a tradie of more than 25 years, and Jared Korinko, to get quotes out the door without the nights and weekends of admin.

Why we built Sammy

I started in construction over 25 years ago, and I have the scars to prove it. I was working out of my ’78 Ford Laser when I first got started, trying to make it work.

I’d squeeze in three site visits a week. The details were scribbled in my diary on the dashboard and on scraps of paper, buried with a heap of site photos on my phone. The sun would go down and the real work would start: getting it all into a massive Excel file and a Word template.

I tried some software I barely understood. It was rigid and clunky, and small changes took forever when clients asked for them. I knew how to do good work. My customers were happy. But I physically couldn’t get the quotes out fast enough.

Krishna Pryor, co-founder

The founders

  • Krishna Pryor

    Krishna Pryor

    Co-founder, industry and customers

    A practising tradie who runs a construction business and has been in the trade for more than 25 years. Every feature has to pass his test: would I actually use this on site tomorrow?

  • Jared Korinko

    Jared Korinko

    Co-founder, technology and product

    Builds Sammy. Jared turns what Krishna and the tradies using Sammy need into a workflow that works on a cracked phone screen on site.

The company

Sammy AI is the trading name of Ubuilda Pty Ltd, based in Cremorne, Melbourne.

ABN
64 687 005 689

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